Launched in 2006, based in Los Angeles, Genetic Denim is based on enduring elements of personal style: fit, fabrication and individuality. Creative Director Ali Fatourechi approaches denim with the mindset that our points of differentiation should be acknowledged and celebrated, resulting in a collection that caters to a range of women’s and men’s denim needs.
For both the modern and classic denim aficionado, the brand incorporates reverence for its original denim predecessors in purpose, while offering sleek new alternatives marked by evolved cut and construction.
Genetic Denim works with innovative washes of Italian, Japanese and Turkish denim to create a range of core and updated silhouettes from season to seaseon. The signature soft hand of the fabric is intentionally discrete – denim looks as it should, yet the jeans retain a polished, lean look and drape, with the weight varying according to style and season.
The core of the brand is driven towards delivering product that resonates with the denim customer, while reflecting a fashion forward perspective. Genetic Denim creates unexpected shapes and silhouettes, using the familiar fabric for every element of the ensemble for the present and future.